Internet Marketing and Google Analytics
The term internet marketing is a very broad one. It can refer to a number of different methods to target individuals. Strictly speaking SEO, CPC all are part of the umbrella that is internet marketing. Google Analytics is used in reporting and is very useful to internet marketers as you can review progress and plan how to generate future sales to your website.At Padraic we envision internet marketing not only as getting people to your website but sending them information on a regular basis to try and drive a sale. If a visitor comes to your site and finds something interesting they might not buy it now - but that doesn't mean they do not want to buy it later. If you could get their contact information you can send them information about a product and potentially make a sale from just a simple email/sms.
Sending web based emails/smses are very easy to do but most people don't do it. It is also very affordable and is much cheaper than trying to get new visitors to your website. When a client makes an enquiry on your website we are able to store that information in a database for marketing purposes. You are also able to let them opt out of the marketing at any stage. Building an internet marketing database is a very good business tool and is always a sales point if you ever want to sell your business. Information is power.
Have a look at some of our testimonials for an indication as to the quality of work performed.